Permanent Makeup Franchises on the Rise
Looking Good
Universally, people want to look good, all the time. They want to look their best for that chance encounter, or their public appearances, whether it is at the market or dry cleaners. Once reserved for elite clientele, with the techniques and advances in permanent and semi-permanent cosmetic applications that are now available, clinics and makeup franchises are springing up everywhere. As the demand continues to increase and younger people choose to maintain the refreshed, youthful look, so too does the demand for more locations with these services. Today’s clinics are going beyond these two basic services, however and are offering a variety of other solutions in an effort to appeal to a broader market. Many are now offering solutions for warts, skin tags, moles and stretch marks and much more.
What Franchises Offer
Two of the most successful franchisors, SK: Ingenious and Skin Deep Medical have reported increases in their franchise sales. They claim to have the highest standards and latest research in medical aesthetic procedures. Having gone beyond the permanent and semi-permanent make-up platforms, they offer a veritable menu of services, including:
- BOTOX ® (Botulinum type A toxin B)
- Acid skin peels- Lactic and TCA
- Acid dermal fillers
- Cryotherapy & Carboxy therapy
SK: Ingenious and Deep Skin Medical are two of the most respected franchises in the industry, with their following in the thousands. As an aesthetics business, people looking to franchise will be well connected with a company that not only offers name recognition, but also includes a widely recognized brand with the latest products and techniques. Benefitting from the professional support teams and extensive training offered by the franchisor, this all translates into uniform services at each clinic and location.
Client Benefits
Consistency-clients come to depend on a certain level of service, and trust that they will receive the same quality and consistent care at each location. This level of customer service lends itself to recommendations to friends and family, ensuring repeat business and contributing further to the success of these clinics. With the influx of a younger generation in this market, the demand will continue to increase as they strive to slow the aging process by maintaining the youthful, refreshed appearance vs. having to deal with greater, more costly procedures in the future.
Spin-Off Specialties
Interestingly, some spin-off businesses are also enjoying the increased traffic to permanent makeup clinics and salons. Many clinics are opting to specialize in High definition eyebrows or fuller eyelash solutions, while others are focusing on exfoliation and various forms of dermabrasion.
Combined or separately, these procedures are offering men and women a variety of options in feature enhancement, at affordable prices, so that they can look as good as they would like to look and feel good about it.
